For the past several months, UCF kicker Donald De La Haye has been locked in a struggle with the NCAA regarding his YouTube ad revenue. According to NCAA bylaw 12.4.4, a college athlete is only permitted to “establish his or her own business, provided the student-athlete’s name, photograph, appearance or athletics reputation are not used to promote the business.”
De La Haye’s YouTube channel not only portrays his life as a Knight Athlete, but also unfortunately includes his face. This means an athlete is receiving attention (and money) for doing something without NCAA approval. This breach of contract triggered a swift, merciless crackdown from the organization.
The NCAA, renowned for its ability to virtually guarantee players an NFL career and a lifetime of job security, has held strong and fast against De La Haye’s interest in his internet popularity.
One NCAA official stated, “We think it’s extremely important that student athletes focus on their athletic performance and are not distracted by trifles like grades and money. If this had something to do with gaining experience for his major in Advertising, then it’d be a different story.”
This backlash has obviously complicated De La Haye’s YouTube ad revenue situation. If he continued to produce content in spite of the NCAA’s wishes, he would likely lose his full ride. The problem is while De La Haye’s college is paid for, other costly necessities such as a triple-wide jersey to accommodate his last name are not covered.
This is where Google, YouTube’s parent company, stepped in. In a chivalrous act, they have presented De La Haye with a counter-offer. They will agree to provide him with a full ride, matching the NCAA’s former contribution to his education, under the following conditions:
- Student athlete (hereafter referred to as S.A.) must maintain a consistent YouTube upload schedule;
- All video titles must be completely capitalized; Ex. “YOUTUBER KICKERS BE LIKE”
- S.A. must ask subscribers to like, comment, and subscribe several times per video;
- The intro of each video must take up at least 25% of said video;
- Videos are prohibited from mentioning Bing, Apple, or Amazon products;
- Each video must garner at least one comment that says “RIP Headphone Users,” and each comment section must include at least five (5) viewers battling for “FIRST;”
- Anytime S.A.’s computer is not being used to make YouTube videos it must be mining bitcoin in the name of Google.
- De La Haye provides Google with 1 (one) human soul
With this new offer from Google, De La Haye has even more to consider — continue making fire content on Youtube with more direct oversight from Google; focus solely on sports, while letting his creative passion flounder; or do neither and have to pay for college out of his own pocket, but retain his soul.
When asked for comment on the situation De La Haye responded, “I ain’t no scrub,” while proceeding to put on a dress shirt to attend his next NCAA hearing.
Visit Donald De La Haye’s Youtube Channel HERE
Got an article or idea you’d like written about? Send reader submissions HERE